How to Set Up Wholesale Pricing on Shopify in Under 2 Hours

A step-by-step walkthrough for merchants new to B2B selling on Shopify.

Selling wholesale on Shopify does not have to be complicated. Whether you are a DTC brand expanding into B2B or a distributor launching an online storefront, you can have a fully working wholesale pricing setup running in under two hours. This guide walks you through the entire process using NetWise, a B2B and wholesale app built specifically for Shopify merchants.

Step 1: Install NetWise and Connect Your Store (5 minutes)

Head to the Shopify App Store and install NetWise. The app integrates directly with your Shopify admin, so there is no separate dashboard to manage. Once installed, you will see a new NetWise section in your Shopify sidebar. The onboarding wizard walks you through initial configuration, including enabling the B2B cart widget and registration form.

Step 2: Create Your Customer Groups (15 minutes)

Customer groups are the foundation of wholesale pricing. They let you segment your buyers so each group sees the right prices. Common groups include:

• Silver Tier for new wholesale accounts with modest discounts
• Gold Tier for established buyers ordering regularly
• VIP / Platinum for your highest-volume partners
• Regional groups for location-based pricing (e.g., domestic vs. international)

In NetWise, navigate to Customer Groups, click "Create Group," name it, and assign existing customers. NetWise syncs with Shopify customer segments, so any tags or conditions you have already set up carry over automatically.

Step 3: Build Your Pricing Catalogs (30 minutes)

This is where the real power lives. A pricing catalog defines the discounts a specific customer group receives. NetWise supports two discount types:

• Percentage discounts — for example, 15% off all products for Gold Tier buyers
• Fixed amount discounts — for example, $5 off per unit for a specific collection

You can apply discounts at the store-wide, collection, or individual product level. Need different margins on different categories? Create a catalog that gives 20% off apparel but only 10% off accessories. Catalogs stack logically, and you can preview exactly what a customer in each group will see before publishing.

Step 4: Configure the B2B Cart (15 minutes)

NetWise includes a smart B2B cart that only appears for logged-in wholesale customers. General retail shoppers continue to see your default Shopify cart. This means you do not need a separate store or subdomain for wholesale. In the cart settings, you can enable features like order quantity minimums and maximums, quick order forms, and CSV bulk upload. The quick order form lets buyers enter SKUs and quantities directly, which experienced wholesale purchasers expect.

Step 5: Set Up the B2B Registration Form (15 minutes)

You need a way for new wholesale customers to apply. NetWise provides a customizable B2B registration form that collects business details like company name, tax ID, expected order volume, and any other fields you require. When a prospect submits the form, you receive a notification and can approve or decline the application directly from your Shopify admin. Approved customers are automatically added to the customer group you select.

Step 6: Enable Net Terms and Shipping Rules (20 minutes)

Wholesale buyers often expect to pay on account rather than at checkout. NetWise supports Net 7, Net 30, Net 60, and Net 90 payment terms that you assign per customer group. You can also configure custom shipping rules based on order value or weight, including free shipping thresholds. For instance, free shipping on orders above $500 for Gold Tier customers.

Step 7: Test Everything (15 minutes)

Before going live, create a test customer account, assign it to one of your groups, and walk through the full buying experience. Verify that the correct prices appear, the B2B cart loads properly, quantity limits work, and the checkout reflects the right shipping and payment terms. NetWise makes it easy to preview pricing as any customer group, so you can spot issues without logging in and out repeatedly.

You Are Ready to Sell Wholesale

That is the full setup. In about two hours, you have gone from a retail-only Shopify store to a professional B2B operation with tiered pricing, custom carts, net terms, and automated customer onboarding. No custom development. No separate wholesale portal. Everything runs inside Shopify.